Starting and running a business is no small feat. With a myriad of tasks to handle, decisions to make, and trends to follow, it's understandable if you sometimes feel swamped. But here's a silver lining: There's a tech tool for almost every challenge you face.
The question is, with so many tools available, which ones are truly worth your time and investment? That's where this guide comes into play.
Top MarTech Tools for Businesses with 1-50 Employees
OtherMarTech Tools We Recommend
I've sifted through data from G2 and HubSpot to present you with a list of the top MarTech stacks that startups and small businesses swear by.
Whether you're a solo entrepreneur or leading a team of thirty, leveraging the right tools can significantly streamline your operations.
MarTech, short for Marketing Technology, refers to the fusion of marketing and technology. In simpler terms, it's all about using software and online tools to achieve marketing goals and objectives.
From sending out emails to analyzing website traffic, MarTech tools are the behind-the-scenes heroes that make modern marketing efficient and effective.
While it might sound obvious, MarTech truly matters. It's astonishing how many smaller businesses are reluctant to invest in top-notch MarTech tools.
There are plenty of arguments against their use and discussions about better ways to allocate budgets. However, it's vital to understand that dependable and user-friendly tools are made to serve us, not the other way around.
Perhaps most importantly, many of these tools are quite affordable!
According to the Chamber Technology Engagement Center and Teneo Research, an analysis revealed that technology platforms have been pivotal in assisting small business owners in starting, managing, and growing their ventures. Moreover, these platforms have proven invaluable during economic challenges.
Importantly, small businesses that have fully embraced technology are not only outpacing their competitors but also maintaining a brighter outlook for the future:
Source: AmericanInnovators.com
If you're curious about more practical reasons, look no further:
Now, let's look at the best tools for businesses your size. These aren't just random choices; they're tools that 60,000 US businesses use and trust:
Source: HubSpot a G2
A must-have for anyone who has a website. Google Analytics (GA) is a comprehensive web analytics service that provides detailed statistics and analytics of web traffic, enabling businesses to analyze visitor traffic and paint a complete picture of their audience and their needs.
Visit our Google Analytics blog post for more information.
Benefits:
Pricing: Free.
A user-friendly solution that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code.
Too technical?
Basically, Google Tag Manager allows you to track traffic and other activities on every page of your website, without you having to put a piece of code on every single page manually.
It's not just about seeing which pages are popular; it can also help with things like understanding how people interact with your site or showing specific ads to certain visitors. This way, you get a clearer picture of what's happening on your site and can decide which areas need improvement.
If you're interested in how the tool works and how to set it up, I recommend reading our Google Tag Manager blog post.
Benefits:
Pricing: Free.
A robust inbound marketing software platform, HubSpot Marketing Hub offers tools that range from content creation and lead generation to customer relationship management and analytics.
However, HubSpot provides much more than just a marketing solution. If you're interested, check out our blog post on the Advantages of HubSpot for Marketing, Sales, and Customer Service.
Benefits:
Pricing: Starts at $50/month.
Hotjar is an advanced analytics and feedback tool that gives insights into how users interact with websites. It uses heatmaps, session recordings, and surveys to show you user behavior.
With Hotjar, you can pinpoint which content grabs your visitors' attention and track their journey across your site.
Benefits:
Pricing: Basic plan is free. Paid plans start at $99/month.
A versatile email marketing platform that not only allows businesses to design and send emails but also offers features like audience segmentation, automation, and performance analytics.
Benefits:
Pricing: Free for up to 2,000 contacts. Paid plans start at $9.99/month.
A specialized service for sending data-driven, one-to-one transactional emails, like order confirmations, password resets, and more, directly from an application or website.
Benefits:
Pricing: Based on the number of emails sent. Starts at $20 for 25,000 emails.
Visit Mailchimp Transactional Email
A flexible and scalable email-sending service by Amazon that enables businesses to send marketing, transactional, and notification emails, all while ensuring high deliverability.
Benefits:
Pricing: Pay-as-you-go. First 62,000 emails/month are free, then $0.10 per 1,000 emails.
A developer-focused email delivery platform that provides robust APIs for sending, receiving, and tracking emails with an emphasis on deliverability and efficient integrations.
Benefits:
Pricing: Pay-as-you-go. First 5,000 emails/month are free, then starts at $0.80 per 1,000 emails.
A powerful customer data platform that simplifies data collection and unifies it across every customer touchpoint, enabling businesses to have a holistic view of their customer journey.
Benefits:
Pricing: Custom pricing based on data volume.
While the list of tools highlighted above serves specific purposes, I wanted to share a few additional tools that our team personally uses and highly recommends.
These tools could be particularly beneficial for enhancing your lead generation and SEO efforts:
Google Search Console provides insights into how your site appears in search and what queries lead users to your site, making it essential for those looking to level up their SEO game.
Google Search Console helps you understand how Google views your site, alerts you to any issues, and provides recommendations on how to enhance your site's presence in search results.
Benefits:
Pricing: Free.
Ideal for businesses looking to enhance their lead generation efforts. Apollo.io offers a suite of tools that help you find emails, build a list of targeted leads, and reach out with personalized messages, all in one platform.
With Apollo.io, you can tap into a vast database of potential leads, automate outreach, and track your interactions, ensuring you're always a step ahead in your sales game.
Benefits:
Pricing: Starts at $49/month.
The right tech tools can make the difference between spinning your wheels and skyrocketing to success. No matter what kind of business you have, leveraging the power of MarTech can help you streamline operations, better understand your audience, and ultimately drive more sales.
While the tools listed are widespread and trusted by many, the best tool is always the one that fits your specific needs. It's essential to review your tech stack regularly to ensure it aligns with your business goals and growth trajectory.
If you need assistance in choosing the right stack for you, don't hesitate to book a no-strings-attached call with us.
A MarTech stack is a collection of marketing technology tools and software used together to streamline, automate, and analyze marketing tasks and data.
Choosing the right MarTech stack can significantly improve efficiency, reduce costs, and enhance customer experience. It ensures that businesses have the right tools to meet their unique needs and challenges.
The list was curated based on data from reputable sources like G2 and HubSpot, focusing on tools that startups and small businesses frequently use and recommend.
While the tools listed are popular among startups and small businesses, many of them are scalable and can be beneficial for businesses of varying sizes, from solo entrepreneurs to larger enterprises.
No, you don't need to use all the tools. It's essential to assess your business's specific needs and choose tools that align with your goals and operational requirements.