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What is Pipedrive CRM and How It Can Improve Your Sales Process

Written by Martin Kváš | 12/19/22

Explore the power of Pipedrive CRM to enhance your sales process. Learn about its top features, benefits, pricing plans, and real-world case studies. 

Table of Contents

Introduction

Top Pipedrive Features

Benefits of Using Pipedrive

How to use Pipedrive

Comparing Pipedrive to Other CRMs

Pricing Plans

Anonymised case studies

Conclusion

FAQ

Introduction

Unlike other CRM tools, Pipedrive is designed with simplicity and effectiveness in mind, providing a visual sales pipeline that’s intuitive and easy to use. Imagine being able to see exactly where each deal stands at a glance, knowing your next steps, and never missing an important task or appointment. 

Pipedrive excels as a Pipeline CRM by providing an intuitive interface that visually maps out your sales process. This approach not only simplifies task management but also enhances team collaboration and decision-making. With Pipedrive, you can customize your sales stages to reflect your unique business process, ensuring that the tool adapts to your needs rather than the other way around.

Would you like to learn more about CRMs in general? Then we can highly recommend you our article: What is CRM and How to Use It.

Top Pipedrive Features

Pipedrive includes a range of features that help businesses manage their sales processes and improve their performance. Some of the key features include:

Sales pipeline: The sales pipeline is a visual representation of the different stages of the sales process, from initial contact with a potential customer to closing the deal. This allows users to see at a glance where each deal is in the process, and what the next steps are.

Task manager: The task manager allows users to create, assign, and track tasks related to each deal in the sales pipeline. This helps to ensure that no important tasks are missed, and that each deal stays on track.

Calendar: The calendar allows users to schedule appointments and meetings, and view their tasks and appointments in a single view. This helps to ensure that users are prepared for each meeting, and that they have enough time to complete their tasks.

Reports and analytics: Pipedrive provides a range of reports and analytics tools that allow users to track their progress and identify areas for improvement. This can include information on the number of deals in the pipeline, the value of each deal, and the average time it takes to close a deal.

Integrations: Pipedrive integrates with a range of other tools and services, such as email and customer relationship management (CRM) systems. This allows users to easily access and share information across different systems, and streamline their workflow.

Benefits of Using Pipedrive

Pipedrive is designed to enhance your sales process through a range of powerful features that offer significant benefits. Here’s how Pipedrive can transform your sales management:

Customization

One of the standout benefits of Pipedrive is its high level of customization. You can tailor the platform to fit your unique sales process by creating custom fields, stages, and workflows.

Chatbots

Pipedrive includes a customizable chatbot feature that can be deployed on your website to capture leads automatically. These chatbots engage with visitors, collect essential information, and add new leads directly to your sales funnel, ensuring that potential opportunities are captured even outside of business hours.

Ease of Use

Pipedrive is known for its user-friendly interface, making it accessible to sales teams without extensive training. The platform’s intuitive design helps users quickly navigate through their tasks, manage deals, and access important information without feeling overwhelmed.

Workflows and Automations

Automating repetitive tasks can save significant time and effort. Pipedrive allows you to set up custom workflows and automations that handle routine tasks such as sending follow-up emails, updating deal stages, or assigning tasks. This automation ensures that your team can focus more on selling and less on administrative tasks.

Third-Party Integrations

Pipedrive integrates seamlessly with over 400 third-party applications, including popular tools like Zapier, HubSpot, Zoom, and Google Analytics. These integrations allow you to extend the functionality of Pipedrive and create a cohesive workflow across all your sales and marketing tools.

How to use Pipedrive

To use Pipedrive, follow these steps:

1) Sign up for an account

To use Pipedrive, you will need to sign up for an account. You can do this on the Pipedrive website. After signing up, you'll receive a confirmation email to activate your account.

2) Set up your sales pipeline

Once your account is activated, the next step is to set up your sales pipeline. This involves defining the various stages of your sales process. To do this:

  • Click on the "Deals" tab.
  • Click on the "Pipeline" tab.
  • Add and customize the stages according to your sales workflow (e.g., Lead In, Contact Made, Proposal Sent, Negotiation, Won/Lost).

3) Add tasks and appointments

To ensure you stay on top of your tasks and appointments:

  • Click on the "Tasks" tab.
  • Click on the "Add Task" button to create a new task. Fill in the task details such as name, due date, and assigned person.
  • For appointments, click on the "Calendar" tab and then on the "+ Activity" button. Enter the details of the meeting or event.

4) Track your progress

Monitoring your progress is crucial for continuous improvement:

  • Click on the "Insights" tab.
  • Select the report you want to view, such as deal performance, sales forecast, or activity reports.
  • Analyze metrics like the number of deals in the pipeline, deal value, and average time to close. Use these insights to identify areas for improvement and adjust your strategy accordingly.

5) Integrate with other tools

To enhance your workflow, integrate Pipedrive with other tools you use:

  • Click on the "Settings" tab.
  • Navigate to the "Apps" tab.
  • Browse the list of available integrations and connect Pipedrive with tools such as your email, CRM systems, marketing automation platforms, and more.

You can set up Pipedrive to fit your specific sales process and start leveraging its features to improve your sales performance. The simplicity and power of Pipedrive make it an invaluable tool for any sales team looking to optimize their workflow and achieve better results.

Comparing Pipedrive to Other CRMs

Pipedrive excels in providing a user-friendly interface and robust sales pipeline management, making it ideal for small to mid-sized businesses focused on streamlining their sales process. It offers strong customization options and easy integration with numerous third-party applications.

However, if you're looking for seamless integration with a wide range of marketing and service tools, HubSpot might be more suitable, especially with its free tier for startups. On the other hand, Salesforce offers extensive customization and scalability, which can be advantageous for larger enterprises with complex needs.

For a deeper comparison, you can explore our detailed analysis in Pipedrive vs. HubSpot and Pipedrive vs. Salesforce.

Pricing Plans

Pipedrive offers a flexible pricing structure designed to cater to different business sizes and needs. Here’s a straightforward breakdown of the available plans:

  • Essential: $12.50 per user/month, providing access to basic pipeline management features suitable for small teams.
  • Advanced: $24.90 per user/month, including more advanced automation and integration capabilities to streamline your workflow.
  • Professional: $49.90 per user/month, offering comprehensive CRM tools, including advanced reporting and email integration, ideal for growing businesses.
  • Enterprise: $99.00 per user/month, tailored for larger organizations requiring extensive customization, support, and advanced features.

Each plan is designed to scale with your business, allowing you to upgrade as your needs evolve. Pipedrive also offers a 14-day free trial, so you can explore its features before committing to a subscription.

Anonymised case studies

To show the practical applications of Pipedrive and how it can help businesses improve their sales performance, here are some real-life examples of how businesses have successfully used the tool:

Case Study 1: Marketing Agency

A small marketing agency was struggling to manage its growing client base and sales pipeline. They implemented Pipedrive to organize their sales process and improve efficiency. By visualizing their sales pipeline and managing tasks within Pipedrive, they were able to stay on top of their deals more effectively.

Results:

  • Increased deal closure rate by 25%.
  • Reduced time spent on administrative tasks by 30%.
  • Improved client communication and follow-up, leading to higher customer satisfaction.

Case Study 2: Software Development Company

A software development company needed a better way to track their sales leads and identify areas for improvement. They adopted Pipedrive for its reporting and analytics capabilities. By regularly analyzing their sales data, they were able to fine-tune their sales strategies and focus on high-value leads.

Results:

  • Conversion rate increased by 15%.
  • Average deal value grew by 20%.
  • Sales cycle time reduced by 10%, allowing for more deals to be handled within the same period.

Case Study 3: Consulting Firm

A consulting firm was looking to integrate their sales pipeline with their existing CRM system to improve workflow efficiency. Pipedrive’s integration capabilities allowed them to seamlessly connect their sales process with other business tools, ensuring better data flow and coordination across teams.

Results:

  • Sales revenue increased by 18%.
  • Time spent on manual data entry reduced by 40%.
  • Enhanced collaboration between sales and marketing teams, leading to more cohesive strategies and execution.

Conclusion

Pipedrive shines as a CRM that simplifies the sales process and empowers teams to achieve their goals more efficiently. Its user-friendly design and flexible features make it a valuable asset for businesses looking to streamline their sales operations.

Maximize your sales efficiency with Pipedrive, and leverage the expertise of FORECOM, a Pipedrive Partner Agency. Our services are tailored to meet the specific needs of your business, helping you close more deals, increase revenue, and achieve your sales goals faster than ever before. Let our experts handle the transition, optimize your use of Pipedrive, and customize it to fit your business perfectly.

Book a free consultation

FAQ

1. What is Pipedrive?

Pipedrive is a sales management tool that helps businesses streamline their sales processes and improve performance with features like visual sales pipelines, task management, and comprehensive reporting.

2. How is Pipedrive different from other CRMs?

Pipedrive focuses on sales pipeline management with a user-friendly interface and extensive customization options, making it ideal for sales teams. Other CRMs might offer broader features but may not be as specialized in sales processes.

3. Can I customize Pipedrive?

Yes, Pipedrive allows you to customize fields, stages, and workflows to fit your specific sales process.

4. What are the main benefits of using Pipedrive?

Key benefits include better sales pipeline visibility, improved task management, detailed analytics, seamless integrations with other tools, and an easy-to-use interface.

5. Does Pipedrive integrate with other tools?

Yes, Pipedrive integrates with over 400 applications, including email marketing platforms and customer support software.

6. What pricing plans does Pipedrive offer?

Pipedrive offers four plans:

  • Essential: $12.50 per user/month
  • Advanced: $24.90 per user/month
  • Professional: $49.90 per user/month
  • Enterprise: $99.00 per user/month