HubSpot Pricing & Features: Which Plan Is Right for You?

Confused by HubSpot’s pricing structure? This guide breaks down the costs, features, and plans to help you find the best fit for your business.

Table of Contents

Introduction

How Does HubSpot Work?

HubSpot Platforms and Their Pricing

Which HubSpot Plan Fits Your Needs?

Still Can’t Decide? Let Us Help!

FAQ

Introduction

Choosing the right CRM for your business is no small task. After careful research and deliberation, you’ve decided that HubSpot might be the solution you need. Known for its powerful tools and seamless integration across marketing, sales, and customer service, HubSpot has earned its place as one of the leading platforms for businesses of all sizes.

But now comes the next big question: How much will it actually cost?

If you’ve taken a look at HubSpot’s pricing page, you might have found the options a bit confusing at first. With multiple hubs, tiers, and add-ons, it’s easy to feel overwhelmed.

In this guide, we’ll break down HubSpot’s pricing structure in a clear and straightforward way. By the end, you’ll have a solid understanding of the costs and features, helping you decide which plan is the perfect match for your business.

How Does HubSpot Work?

Its core strength lies in its modular approach, offering specialized tools grouped into what HubSpot calls "Hubs."

Each Hub is tailored to address specific business needs, and together, they provide a comprehensive solution for managing and automating the entire customer journey. 

What sets HubSpot apart is its flexibility. You can start with just one Hub or bundle multiple Hubs to create a more integrated solution. Each module works seamlessly together, sharing data to provide a complete view of your customers and their interactions with your business.

HubSpot Platforms and Their Pricing

Now that we understand how HubSpot works, let’s dive into its platforms—known as "Hubs"—and the costs associated with each. HubSpot offers five primary Hubs, each catering to specific business needs, along with various pricing tiers to suit companies of different sizes and stages.

1. Marketing Hub: Lead Generation and Automation

The Marketing Hub is built to help businesses attract and nurture leads while automating marketing tasks. It includes tools for email marketing, landing pages, SEO, and workflows, making it a comprehensive solution for marketers.

Pricing

• Starter: $20/month for up to 1,000 marketing contacts.
• Professional: $890/month for 2,000 marketing contacts (with a $3,000 onboarding fee).
• Enterprise: $3,600/month for 10,000 marketing contacts (with a $7,000 onboarding fee).

Best For

• Small businesses looking for basic tools (Starter).
• Growing companies needing advanced automation (Professional).
• Enterprises requiring behavior tracking and custom features (Enterprise).

Curious about the differences between HubSpot Marketing Hub Professional and Enterprise plans? Check out our in-depth comparison to find the best fit for your business!

2. Sales Hub: Streamlining the Sales Process

The Sales Hub focuses on helping sales teams close deals efficiently. It includes tools for pipeline management, deal tracking, task scheduling, and custom reporting. Automation capabilities grow significantly with higher-tier plans.

Pricing

• Starter: $20/month per seat.
• Professional: $100/month per seat (with a $1,500 onboarding fee).
• Enterprise: $150/month per seat (with a $3,500 onboarding fee).

Best For

• Startups needing basic CRM tools (Starter).
• Teams requiring sales automation and analytics (Professional).
• Large organizations managing multiple pipelines (Enterprise).

If you wanna learn more about what is the difference between professional and enterprise plans for hubspot sales hub, check out our detailed comparison!

3. Service Hub: Enhancing Customer Support

The Service Hub helps businesses provide better customer service with tools for ticketing, live chat, and feedback collection. Higher-tier plans include advanced features like automation and SLAs.

Pricing

• Starter: $20/month per seat.
• Professional: $100/month per seat (with a $1,500 onboarding fee).
• Enterprise: $150/month per seat (with a $3,500 onboarding fee).

Best For

• Small teams managing customer inquiries (Starter).
• Mid-sized businesses streamlining support processes (Professional).
• Enterprises needing detailed service analytics (Enterprise).

4. Content Hub: Managing and Personalizing Content

The Content Hub supports content marketers and creators by offering tools for website creation, blogging, SEO, and dynamic personalization. It’s ideal for businesses focused on delivering tailored content experiences.

Pricing

• Starter: $20/month.
• Professional: $500/month with three seats included.
• Enterprise: $1,200/month.

Best For

• Bloggers and small businesses (Starter).
• Marketers focused on advanced personalization and testing (Professional).
• Enterprises managing complex content strategies (Enterprise).

5. Operations Hub: Simplifying Data Management

The Operations Hub is designed to ensure smooth data flow and consistency across your business tools. It provides advanced data sync, automation, and integrations to streamline operations.

Pricing

• Starter: $20/month.
• Professional: $800/month.
• Enterprise: $2,000/month.

Best For

• Small teams needing basic data sync (Starter).
• Businesses automating workflows across multiple tools (Professional).
• Enterprises handling complex data integrations (Enterprise).

Pricing at a Glance

For a quick comparison, here’s how HubSpot’s Hubs stack up in terms of cost:

Which HubSpot Plan Fits Your Needs?

Picking the right HubSpot plan really comes down to what your business needs most right now. If your goal is to streamline sales and close more deals, the Sales Hub might be the perfect fit. If growing your audience and automating marketing campaigns is your focus, the Marketing Hub has the tools to help. And for businesses looking to provide better support and keep customers happy, the Service Hub is a great choice.

If you’re juggling multiple priorities—like marketing and customer service—bundling Hubs can save you money and keep everything running smoothly. The best part? You don’t have to commit to everything at once. Start with what solves your biggest challenge today and build from there as your business grows.

Still Can’t Decide? Let Us Help!

We get it—choosing the right HubSpot plan can be a bit tricky, especially with so many options to consider. That’s why we’re here to help. As a HubSpot Platinum Partner, we’ve worked with businesses of all shapes and sizes to find the solution that fits their needs and goals.

If you’re unsure which plan is right for you, we offer a free consultation to discuss your priorities and explore your options. It’s a no-pressure way to get tailored advice and ensure you’re making the best choice for your business.

Feel free to reach out—we’d be happy to help you navigate your options and get started on the right foot ☺️.

FAQ

1. How much does HubSpot cost?

HubSpot offers a range of pricing options depending on the Hub and plan you choose:

• Starter Plans: Start at $20/month for basic features.
• Professional Plans: Range from $800/month to $890/month, plus onboarding fees.
• Enterprise Plans: Start at $1,200/month and can exceed $3,600/month, depending on the Hub.

Free tools are also available, offering limited but useful functionality.

2. What is included in HubSpot’s free plan?

The free plan includes basic CRM features, email marketing, forms, live chat, landing pages, and contact management for up to 1,000,000 contacts. It’s a great starting point for businesses looking to test the platform.

3. Which HubSpot plan is best for small businesses?

The Starter plans are ideal for small businesses, offering affordable access to essential tools. For example, the Marketing Hub Starter is great for email marketing and lead generation, while the Sales Hub Starter provides basic pipeline management and sales tracking.

4. Can I bundle multiple Hubs?

Yes, HubSpot offers bundled plans that combine multiple Hubs at a discounted rate. Bundles are great for businesses that need tools from different areas, such as marketing and sales or customer service and operations.

5. What makes HubSpot’s Enterprise plans different?

Enterprise plans offer advanced features like custom objects, predictive lead scoring, multi-team management, and behavioral analytics. They’re designed for large businesses with complex needs.

6. Do I need to commit to an annual plan?

Most Professional and Enterprise plans require an annual commitment, paid either monthly or upfront. Starter plans typically don’t have this requirement, making them more flexible for smaller teams.