How to Embed Content in HubSpot and WordPress: Step-by-Step Guide

Table of Content

Introduction

What is Embedding Content?

Why is Embedding Content Important?

Embedding vs Linking of the Content

How to Embed Content in HubSpot

How to Embed Content in WordPress Using HubSpot Plugin

Common Issues and Troubleshooting

Conclusion

Frequently Asked Questions (FAQ)

Introduction

Embedding content in your website is one of the most effective ways to enhance user experience, boost engagement, and improve conversion rates. Whether you're embedding videos, forms, social media posts, or widgets, these elements provide interactive features that attract users and keep them on your site longer. By embedding content, you're not just improving the aesthetics of your website; you're creating a more engaging and interactive experience for visitors.

This comprehensive guide will take you through the process of embedding content in HubSpot and WordPress, two of the most widely used platforms for businesses. We’ll explore everything from basic concepts to step-by-step instructions for embedding different types of content, such as videos, forms, CTAs, and live chat.

What is Embedding Content?

Some of you may not have heard the term before, but you’ve definitely come across some form of embedded content on a website. Embedding content is the process of integrating external media or features into your website. Instead of simply linking to a video, for example, embedding allows you to place that video directly within your web page, making it part of the page's content. This concept applies to various forms, such as:

Videos: Embedded YouTube or Vimeo videos allow users to watch media without leaving the site.
Forms: Lead generation forms that capture user information directly on the page.
Social Media Posts: Instagram or Twitter posts embedded into blog posts or pages to enhance engagement.
Widgets: Embedding widgets such as live chat or product review modules for real-time interaction with users.

Why is Embedding Content Important?

Embedding content serves several key purposes:

Improves User Engagement: Interactive features like embedded videos and forms encourage users to stay on the site longer and interact with the content.
Boosts Conversion Rates: Embedded forms or CTAs (calls-to-action) provide users with clear next steps, such as signing up for a newsletter or purchasing a product.
Enhances SEO Performance: Embedded content like videos can reduce bounce rates and increase dwell time, both important ranking factors for search engines.
Streamlines User Experience: Users can engage with external content without navigating away from your website, reducing friction and improving the overall experience.

Embedding vs Linking of the Content

It's important to understand the difference between embedding content and simply linking to it. When you link to content, you direct users away from your page, which increases the risk of losing them. Embedding, on the other hand, allows you to retain users' attention by keeping them on your site while still delivering external content.

"By embedding content directly into your web pages, you're creating a seamless user experience that encourages more interaction with your website."

Embedding content offers a visual and interactive element that is essential in today's highly competitive digital environment. Whether you are looking to improve conversions, engagement, or user experience, embedded content can play a significant role in your strategy.

How to Embed Content in HubSpot

HubSpot is a powerful platform that offers a range of marketing and CRM tools. One of its strengths lies in its ability to easily embed content on your website. Whether you’re looking to embed a video, a lead generation form, a call-to-action (CTA), or live chat, HubSpot makes the process straightforward. In this section, we’ll walk you through the different ways you can embed content in HubSpot and maximize the value of your website.

Why Embed Content in HubSpot?

HubSpot’s embed functionality is designed to help businesses drive engagement and conversions. Here are some of the key reasons why you should consider embedding content in HubSpot:

Lead Generation: By embedding forms directly into your website, you can capture more leads and add them directly to your CRM for nurturing.
Enhanced User Experience: Embedding videos, CTAs, and live chat makes your site more interactive, improving overall user engagement.
Integrated Analytics: HubSpot allows you to track user interactions with embedded content, providing detailed insights into what works and what doesn’t.

Step-by-Step Guide to Embedding Content in HubSpot

There are essentially two steps to creating embedded content in HubSpot:

Step 1: Create the content embed: This involves setting up the content in the HubSpot editor using drag-and-drop tools.

Step 2: Embed it on a page: Once the embed is created, you can add it to a HubSpot website page or a WordPress site.

Step 1: Create The Content Embed

Navigate to your HubSpot Dashboard.
Go to Content > Embeds, and select Create embed
In the dialog box, type a name for the content embed and select Create.
In the content embed editor, click the Add icon located on the left sidebar.
In the sidebar editor, navigate to the Layouts tab, choose a layout, and drag it into place.
Again, click the Add icon in the left sidebar, select a module, and drag it onto the layout.

Source: HubSpot

Step 2: Embed The Content On a Page

To embed content in HubSpot:

Navigate to your content:
For Website Pages: Go to Content > Website Pages in HubSpot.
For Landing Pages: Go to Content > Landing Pages in HubSpot.
Select the page by clicking its name.
In the content editor, click the Add icon on the left sidebar.
In the sidebar editor, go to the Sections tab, then drag the content embed to the desired spot on the page.
Use drag-and-drop tools in the editor to customize your content embed.

Source: HubSpot

How to Embed Content in WordPress Using HubSpot Plugin

Embedding HubSpot content into WordPress using the HubSpot plugin is a seamless way to integrate HubSpot’s marketing tools directly into your WordPress site. This method allows you to leverage HubSpot’s forms, CTAs (calls-to-action), live chat, and more without having to manually code or deal with complex embedding methods. The HubSpot plugin simplifies the process by offering a drag-and-drop interface, making it easy even for non-developers.

In this section, we’ll walk through how to embed different types of HubSpot content into WordPress using the HubSpot plugin.

Why Use the HubSpot Plugin for WordPress?

No Manual Coding Required: The drag-and-drop interface means you can embed forms, CTAs, and other content without touching a line of code.
CRM Integration: All captured leads are automatically synced with HubSpot’s CRM, enabling you to nurture leads through email marketing and automated workflows.
Customizable Design: You can customize the appearance of forms and CTAs directly from the HubSpot dashboard, ensuring they match your website’s design and branding.
Real-Time Analytics: Monitor the performance of your embedded content, including form submissions, CTA clicks, and live chat interactions, to optimize your strategy.
Mobile Responsiveness: HubSpot automatically ensures that embedded content, such as forms and CTAs, is mobile-friendly, ensuring a seamless user experience across devices.

Step-by-Step Guide: Embedding HubSpot Content Using the Plugin

Step 1: Install the HubSpot Plugin on WordPress

Log in to your WordPress dashboard.
Go to the Plugins section and click Add New.
In the search bar, type HubSpot and click Install. Eventually, you can download and manually install the plugin via this link.
Once installed, click Activate to enable the plugin.

After activation, you’ll see a HubSpot tab in your WordPress dashboard menu. This is where you’ll access HubSpot’s tools for embedding content. If you encounter any issues you can refer to WordPress Documentation.

Step 3: Embedding HubSpot Forms in WordPress

Open a page in the WordPress editor.
Type “/” in the editor, followed by HubSpot Content Embed.
Choose an existing content embed or create a new one.
To modify the embed, hover over it and click Click to edit embed.
Once you're done editing the page, click Publish in the top-right corner.

Source: HubSpot

Common Issues and Troubleshooting

While the HubSpot plugin simplifies embedding, you may still encounter a few common issues. Here’s how to resolve them:

Forms or CTAs Not Displaying Properly: Make sure the plugin is up-to-date. Occasionally, plugin conflicts can prevent content from displaying properly. Disable other plugins to identify the source of the problem.

Slow Loading Times: Embedding multiple forms, CTAs, or live chat features can impact load times. Use caching plugins and optimize images to reduce the strain on your site’s speed.

Mobile Display Issues: Although the HubSpot plugin generally ensures mobile responsiveness, always preview your embedded content on different devices to ensure it looks good across all screen sizes.

Conclusion

Embedding content into your website—whether through HubSpot or WordPress—enhances user experience, boosts engagement, and improves conversion rates. The ability to integrate videos, forms, CTAs, and live chat directly into your website allows you to provide a seamless, interactive experience for your visitors.

Using HubSpot, you can easily create embedded content and track its performance with real-time analytics, while WordPress offers flexibility through the HubSpot plugin, making the process accessible even for those without coding skills. By embedding content, you can increase leads, improve engagement, and offer a more streamlined user experience that keeps visitors on your site.

In summary, embedding content is not just about enhancing the visual appeal of your website—it’s a crucial step in driving conversions, improving user interaction, and optimizing your marketing efforts. Whether you're using HubSpot’s built-in tools or leveraging WordPress through the HubSpot plugin, embedding content has never been easier.

Would you like to use this type of content on your site, but don't know how to do it? Or are you interested in learning more? Schedule a meeting with our experts! As a HubSpot Platinum Partner, we have the expertise to help you navigate these options and find the best solution for your business!