Grow online (May 2023)
News from the world of online and growth marketing that you shouldn't miss.
Content
- Create custom funnel reports in GA4
- Google Analytics 4 (GA4) now allows the creation of detailed custom reports, enabling you to track user actions across funnel stages and assess potential drop-off points. Interested? Guide might come in handy.
- Gmail is joining the ’blue club’
- Gmail is reportedly introducing blue checkmarks for senders using its Brand Indicators for Message Identification feature. What a trend.
- Youtube is fighting ad blockers
- YouTube is running a small experiment aimed at users who use ad blockers, potentially displaying a message that the use of ad blockers is not permitted on the platform. Will it increase views of ads, number of Premium subscribers or will users leave the platform? Let’s see.
- More AI power for Google Ads
- Google announced a lot of major updates mostly related to AI powered solutions and new ad automation features. Check them out.
Bing
- A lot new in Bing worth your attention
- Bing's Open Preview introduces rich media in chat, an exportable chat history, and plans for third-party plugins, enhancing user interaction and providing opportunities for content marketers and SEOs, given Bing's 100 million daily users.
- Despite huge efforts no huge gains for Bing
- ChatGPT release and it’s embedding into Bing was the best shot Bing has in recent years to gain some market share on Google in search. But it seems that it has no real lasting effect yet. See the charts.
AI marketing
- Prompt engineering as a new important skill to learn
- In order to generate impactful AI outputs, mastering prompt engineering is crucial. Effectively structuring your prompts can guide your AI to deliver superior responses. Haven’t tried yet? Now is the time to start learning.
ChatGPT
- ChatGPT can browse the web
- ChatGPT, can browse the web now (for Plus only subscribers), providing timely answers on recent topics, beneficial for publishers and content marketers. It's teaming up with Bing, simplifying the process of sourcing internet-based answers and providing citations. This means ChatGPT no longer depends solely on its own models or plugins for information. Useful!
- Apple restricted staff using ChatGPT
- Due to its inability to maintain confidentiality, Apple has limited its employees' use of the well-known chatbot, ChatGPT, to avoid unintentional disclosure of sensitive information. This action adds more speculation to the rumor mill that Apple might be developing its own generative AI tool. We would not be surprised.
- ChatGPT might get more reliable
- OpenAI is reportedly developing a solution to prevent its AI from "hallucinating" or in other words delivering incorrect information. The strategy involves training AI models to self-reward correct reasoning steps, replacing "outcome supervision" with "process supervision". Let’s wait for the outcomes.
Bard
- Bard is going global. Except EU
- Bard is being launched globally, yet the majority of Europeans remain unable to access it. As it stands, Bard has reached 180 countries, however, none from the EU are included. The hindrance? It's the EU's General Data Protection Law (GDPR), which is unlikely to change in the near future.
Social media
- Hunt on Twitter inactive accounts
- Elon Musk announced Twitter's plans to clear inactive accounts, potentially freeing up desired usernames. And there should be up to 1.5B of them. So, anticipate a possible drop in your follower count due to this purge. Also don’t forget to check your desired name availability. Might be a good time
- Meta is boosting it’s ads system with AI
- While Metaverse has been sidetracked as a longterm investment, Meta is currently betting on improving performance and efficiency of it’s Ads using AI. It has launched three new features within the Meta Advantage suite and an AI Sandbox for testing new tools like generative AI for ads. Check it out.
- LinkedIn is leaving China
- Laying off all it’s stuff and shutting down it’s local app version could mean just one thing. LinkedIn App is after a series off steps finally leaving China as the last big US network in the country. Good time to recheck your business and marketing efforts with China’s audience on LinkedIn.
Marketing stats
- More and more users opting in the Apple’s Ad Tracking Transparency
- Apple’s ATT ussage rose YoY to 29 % in Q1 compared to 25 % last year. Good for the users, 4 % more bit harder for advertisers.
- 70 % of UK consumers actively hide their data when online
- Browsing in private or incognito mode, using safari, or regularly clearing cache. These are just some ways used on a weekly basis by 70 % of UK consumers to mask their identity. Data security is clearly an issue for users. And not only them
Online privacy and security
- Using GDPR compliant analytics? Check their real compliance
- A lot of Google Analytics alternatives has emerged with stricter data regulation and businesses trying to do the things differently. But not all the alternatives might be really doing things differently. You might want to check yours.
- Tighter security and privacy regulations for cloud providers
- EU aims to keep data safe and tightens it’s regulation on cloud providers such as Amazon, Google or Microsoft making it hard for these giants to comply with it and stay on the EU market.
- Google is preparing for cookieless future
- Google's Privacy Sandbox project is set to introduce relevance and measurement APIs by Q3 2023, ushering in a future without third-party cookies. They are intended to facilitate interest-based advertising, ad click attribution, aggregate data reports, and privacy-preserving storage access, among other functions.
SEO
- Project Magi should allow Google searchers to complete transactions
- Google is working on new feature under a cover name ‘Project Magi’ for existing search as new AI powered search is still a work in progress. This should allow users to complete transactions like buying clothes or booking vacation.
That's all highlights from May.
Too much to process? Try Mindfulness for marketers before jumping to next thing https://www.positivehuman.co/meditations-for-marketers.
Do you find such a summary useful? Drop me a message what news you did like the most, and what you'd like to see in the next summary.
Topics: Marketing Performance Marketing Grow online Digital news
