Grow online (June 2023)
News from the world of online and growth marketing that you shouldn't miss.
Content
- Excluding brand in PMax is finally available
- I really don’t know what took so long, but after few months you can eliminate brand from your PMax campaigns
- Attribution models are ending
- As promised From various attribution models only data-driven and last-click are remaining now in GA4 with Google Ads following by the end of July.
- Covid-19 related ads are allowed once again
- Google has given the green light to ads featuring terms related to Covid-19. This includes advertisements for specific varieties of facemasks and associated products and services.
- Google updated spam form report
- Google extended spam reporting options with paid links, low quality, inappropriate behavior and others. But it will also start ignoring repetitive identical reports from the same user so your options to see justice done shrinks.
- Fight with fake reviews continues. At court.
- Good news to all honest businesses. Google sues a company which created more than 14.000 fake reviews transforming its earlier promises into action.
Bing
- Chrome - Bing integration is close
- Microsoft is working on integrating it’s Bing chat to all browsers including Chrome or Safari. Cutting Bing’s dependency on Edge could be once-again game-changing.
- Voice chat for desktop is on
- Click on microphone and ask your question. New Bing chat feature for desktops might make your search easier. Now available in English, Mandarin, French, Japanese and German.
AI marketing
- Google AI powered search was slow. So they responded
- Speed. A must have, every site and service must get to it’s maximum. And Google’s AI powered search was lagging behind. They should fix this soon! And so they fixed it.
- AI generated content probably only with mandatory label
- The EU might force companies to put a mandatory label on content generated by their AI tools. Rather expected move. Let’s see how they tackle it.
- Amazon will start summarizing user reviews
- This might be tricky, but if implemented well it can really make it easy for you to get the one honest summarized review for any product on Amazon.
ChatGPT
- Reveal ChatGPT generated text with 99 % accuracy
- Scientists claim that they have found a way to identify ChatGPT generated scientific papers with 99 % accuracy. This could have lots of implications including SEO and deranking AI generated content on sites.
Bard
- Bard can use your current location
- Get more relevant results by letting Bard use your device's current location. You can enable this in your location settings.
- EU launch delayd amid EU regulations
- Google had to delay Bards launch in EU due to regulatory concerns. Seems like EU users won’t get to meet Bard yet.
Social media
- Meta might need to block press news
- Canadian Online News Act might force Meta to either block press news or pay publishers for content. Meta is testing the first variant for now.
- Reddit raised it’s API price and it didn’t go well
- Reddit strike and more. Reddit raised it’s API price and users are not really happy about it. So if your community on Reddit went dark, it’s probably part of the strike. It’s been 3 weeks and still no good news for Reddit. Likewise..
- In reaction to Reddit blackou, Google introduced new feature called perspectives
- I know, I know, this should be in the Google section. But the new feature called perspectives should surface discussion forums and videos from platforms like TikTok, YouTube, Reddit and Quora which will most certainly have an impact on them.
- Meta unlike Reddit extends it’s API options
- Instagram content creators can now use Content Publishing API to publish content through 3rd party platforms.
- Advantage+ shopping campaigns in Meta are not doing well
- Advantage+ campaigns powered with AI should have made campaigns results better and work easier. But that just didn’t happen and advertisers are not convinced despite Meta efforts. Neither am I. Been there, done that, not worth it. For now.
- Meta verified is official
- Meta is officially launching its Meta verified by expanding with it to all regions. Prices start at 11,99 USD and you will get dedicated account support and other features.
Marketing stats
- Reviews are becoming meaningless
- Uber or Airbnb US users are handing out 5 stars like sugar candy with no need to really deserve it. This trend might make starring irrelevant. So you better take more time to read carefully those written ones.
- Snapchat reaches 15M active users in Germany
- Globally snapchat has 750M monthly active users. Germany is growing in numbers and not only thanks to generation Z with more than 40 % of them being 25+ years old.
- 45 % of YT screen time in US happens on TV.
- How users post and consume content in 2023?
- Want to see, how are users posting and consuming so far in 2023? Check this short report.
Online privacy and security
- Safari will block url trackers
- Beside other updates like locking browser windows or blocking trackers from loading, Safari will also completely remove trackers from url giving marketers really hard times.
SEO
- Removing address in your Google Business profile is not a good idea
- According to a small SEO experiment, removing your adress from you Google Business profile will make your local rankings go lower. So think twice before removing it.
That's all highlights from June.
Do you find such a summary useful? Drop me a message what news you did like the most, and what you'd like to see in the next summary.
Topics: Marketing Performance Marketing Grow online Digital news
