Grow online (August 2023)

Grow online (August 2023)

News from the world of online and growth marketing that you shouldn't miss.

Content

1.  Google
2.  Bing
3.   AI marketing
4.  Social media
5.  Marketing Stats
6.  Online privacy and security
7.  SEO
8.  E-commerce

Google

• Similar audiences got removed
  • Effective from 1st of August similar audiences were automatically replaced by optimized targeting and audience expansion. Better check the campaigns if you are still targeting who you want to target.

• Google adds new AI tools for your marketing workflow
  • You’ll be soon able to personalize and scale your campaigns through various AI tools. BigQuery can help you build up your customer profile, then GrowthLoop can transform them into audience segments. Finally Typeface can create personalized content from this generated information.

• Try new ad format in Beta
  • Demand Gen is an upgrade for Discovery Ads which lets you engage with your audience, use first party data to create LaL audiences and more. Beta will turn your Discovery Ads instantly into Demand Gen. Sign-up here.

Bing

• Bing Chat is available in Chrome
  • It makes it easier for users to run this popular AI powered Chat in the leading browser on the market. But that might as well divert users from Edge with the default Bing search …

• Bing fails to gain marketshare 
  • Bing’s US search market share is LOWER 6 months after its ChatGPT introduction. Microsoft disputes the data but do they have any leverage to save the situation?

AI marketing

• Get an AI design assistant on Edge
  • Microsoft introduced to US-based users a new AI assistant which can help them generate new designs.

ChatGPT

• Awaited ChatGPT enterprise enters the room
  • ChatGPT enterprise opens the door to wider usage in corporates and all other companies which want to run their sensitive data through AI. More secure, private and API credits, faster and unlimited usage. Looks good!

• IT vs. content vs. ??.For what people use ChatGPT?
  • Generating code is a commonly known usecase of ChatGPT. But IT might not dominate if you look at the numbers more closely. Marketing and sales assistance actually exceeds it.

• Bing Chat can do better than ChatGPT4. Wait what?
  • Even though Bing Chat is built on ChatGPT4, you can get better results on Bing Chat thanks to something called retrieval-augmented inference. It optimizes the output grounding it on external sources. But using it is pricey so only a few companies get to use it.

Social media

• Youtube has new Tiktok like format
  • Samples, new YouTube Music format, lets you discover new music. Just swipe vertically and you can get this personalized new song suggestion.

• Hashtags are about to disappear on LinkedIn
  • After a time of steady depreciation LinkedIn confirmed that its testing a removal of hashtags feature. Less people are using them but still it's a useful feature for many others. Let’s see what happens.

• X is restoring political ads
  • Reversing the decision of its former CEO, X lifts the ban on political ads. Part of the “commitment to free speech” or a way to not let huge revenues slip through your fingers in upcoming presidential elections? Regardless of that, this might change the way people behave on the platform again.

• Multiply organic reach on X with replies
  • It seems that you can boost your organic reach on X stimulating replies and replying to those replies. Check also other quick tips for X posts.

• X hands out free credit to small businesses
  • X announced that it will give $250 to small businesses that spend $1000 and more on ads in the following 30 months.

• TitTok adds Search Ads Toggle
  • Advertisers can now serve ads in the search result page on TikTok. This is a huge thing for them (us) as TikTok is the fastest growing social media platform.

• Reddit improves targeting
  • Reddit rolled out new interest targeting options. You can check the full list here.

Marketing stats

• Positive signs for ad market
  • Just in time. Ad market sees first positive signs of improvement. And the economy seems to move in a positive direction too as the black friday and Ćhristmass season is slowly approaching.

• Connected TV hours watched grew by 21 % YoY
  • Connected TV is growing in the USA both in household usage and in usage overall. See also other stats on the topic. Do not ’huray’ too soon as ad attention is actually dropping.

Online privacy and security

• In Europe you might be able to pay to avoid ads on Meta 
  • Under pressure from the EU Meta might offer its users in Europe to avoid ads on Facebook and Instagram with paid subscription.

• Also you can find branded content in Metas Ad Library
  • Meta added new search feature with which you can find branded content in the ad library, f.e. paid partnerships with content creator.

• Both Meta and Snap offers to turn off content personalization
  • EU’s DSA pushes social media and search engines to give more personalization options to EU users. Meta offers to turn off AI ads personalization. In Snap you can opt-out of content personalization.

SEO

• Use ChatGPT for technical SEO
  • AI can help you generate schema markup code or meta descriptions. Other creative and powerful SEO use cases together with prompts here.

• 85 % of titles in top 5 positions includes KWs
  • KWs, meta descriptions, capital letters and grammar still play a huge role in your organic position in SERP. So the core bets practices still hold up. See other stats here.

• Don’t delete old content
  • If you want to delete some of your old website content don’t do it unless it is really outdated. Old content still matters and if it’s valuable, then Google will still give relevance to it.

E-commerce

• Meesho - the fastest growing shopping app in the world
  • India has a new player in goods delivery. It’s Meesho which got 500+ million downloads worldwide in 2022. It focuses on cheaper goods offering retailers zero-commision model.

That's all highlights from August.

Do you find such a summary useful? Drop me a message what news you did like the most, and what you'd like to see in the next summary.