Looking for the best customer support software? Compare top options like Zendesk, Zoho Desk, and Freshdesk to find the ideal tool for your team.
Customer support tools are designed to make life easier for both customers and support teams. Whether it’s tracking tickets or offering real-time chat, the best tools let you connect with customers on the channels they prefer.
But with so many options, picking the right tool can feel overwhelming. While many tools share similar features, each has unique strengths. Choosing the right one for your business is about finding the balance between functionality and ease of use, ensuring it genuinely helps your team work better, not harder.
In this article, we’ll explore some of the top customer support tools available today, highlighting their standout features, best use cases, and how they can enhance your customer experience.
Tool |
Best For |
Key Features |
Starting Price |
Zendesk |
Mid to large businesses needing a customizable support solution |
Highly customizable, large app marketplace, multichannel support, strong reporting tools |
$49/agent/month |
Zoho Desk |
Small to medium businesses, especially those using Zoho tools |
Seamless Zoho integration, extensive customization, AI automation, competitive pricing |
Free (up to 3 agents) |
Freshdesk |
Small to medium businesses seeking simplicity and automation |
User-friendly interface, automation for repetitive tasks, multichannel support |
Free (basic features) |
HubSpot Service Hub |
Businesses needing integrated CRM and support capabilities |
Integrated CRM, ticketing, automation, feedback tools, knowledge base |
Free Tools (€0/month) |
Salesforce Service Cloud |
Large teams needing CRM-based case management |
Case management, omnichannel support, AI automation, customizable dashboards |
$25/user/month |
Hiver |
Gmail-based support for teams using Google Workspace |
Gmail integration, task and assignment tools, shared drafts, analytics and tracking |
Free (basic features) |
Gorgias |
E-commerce businesses prioritizing order management |
E-commerce integrations, automation, email-like interface, multi-channel support |
$10/month (50 tickets/month) |
Zendesk is a powerful help desk solution designed for businesses that want to manage customer interactions across multiple channels in one place. Known for its flexibility and extensive customization options, Zendesk allows teams to tailor the platform to their unique needs.
With advanced workflow tools, a massive app marketplace, and strong analytics, Zendesk helps teams deliver efficient and personalized customer support. However, it does come with a higher price tag, making it a better fit for companies ready to invest in a comprehensive solution.
Pros ✅
Cons ❌
Best For: Zendesk is a solid choice for medium to large businesses looking for a flexible, feature-rich support platform. It’s ideal for companies ready to invest in a scalable solution that can grow with their customer service needs.
Ready to streamline customer interactions with Zendesk? Let’s help you get set up – contact us today!
Zoho Desk is a feature-packed help desk solution designed to help companies improve their customer support without overspending. It stands out for its integration with the Zoho ecosystem, making it an attractive choice for businesses already using Zoho tools.
With Zoho Desk, teams can manage support requests across email, social media, and live chat, all from one platform, while benefiting from extensive customization and AI-driven automation features like ticket categorization and sentiment analysis.
Pros ✅
Cons ❌
Best for: Zoho Desk is well-suited for small to medium-sized businesses, especially those using other Zoho tools, looking for an affordable yet powerful help desk solution. It’s ideal for support teams that need flexibility and automation to streamline their workflow and provide timely customer service across multiple channels.
Curious about Zoho Desk’s customization and integrations? Reach out for expert setup assistance!
Freshdesk by Freshworks is a versatile help desk platform that caters to small businesses seeking an easy-to-use and effective solution for customer support. With its range of automation features and multichannel support, Freshdesk is a popular choice among customer support teams. Its intuitive layout makes it great for businesses needing affordable and efficient customer service management.
Pros ✅
Cons ❌
Best for: Freshdesk is ideal for small to medium-sized businesses that prioritize ease of use and automation in customer support. Its simple layout and comprehensive multichannel support make it well-suited for teams that require straightforward, effective ticket management.
Want to simplify support with Freshdesk? We’re here to guide you through every step. Contact us now!
HubSpot Service Hub is a powerful tool designed to elevate customer support for businesses of all sizes. This service software provides ticketing, customer feedback, automation, and reporting tools, all within a user-friendly CRM platform. HubSpot Service Hub integrates seamlessly with other HubSpot products, offering a unified experience to manage and streamline customer interactions and support processes.
Pros ✅
Cons ❌
Best for: HubSpot Service Hub is ideal for companies looking to centralize customer support and streamline operations through a robust CRM. With its extensive automation and ticketing tools, it’s suited to both small teams looking for simple customer management and large enterprises seeking scalable solutions.
Looking to unify your CRM and support with HubSpot Service Hub? Let’s make your setup seamless – contact us!
Salesforce Service Cloud is a CRM-based platform for managing customer support and case resolution. It brings together essential tools for ticketing, omni-channel communication, and basic automation, making it a practical choice for teams handling various support channels. With its integration capabilities and data-driven insights, Salesforce Service Cloud provides a unified platform to improve service efficiency and customer satisfaction.
Pros ✅
Cons ❌
Best for: Salesforce Service Cloud suits businesses that need a scalable, multi-channel support platform, particularly those already using Salesforce products. It works well for teams looking to centralize service interactions with flexible case management and basic automation.
Need a hand configuring Salesforce Service Cloud? Let’s get your customer support up and running. Reach out today!
Hiver is a help desk solution that operates directly within Gmail, providing an integrated experience for teams to manage shared email accounts. It offers a straightforward and user-friendly platform for managing support and sales inquiries, making collaboration simple with minimal setup required. Hiver’s design prioritizes usability, allowing teams to handle customer inquiries seamlessly without needing to leave their inbox, which is ideal for organizations already using Google Workspace.
Pros ✅
Cons ❌
Best for: Hiver is ideal for businesses using Gmail who want to streamline their email support without the complexity of traditional help desk software. Its simplicity and in-Gmail integration make it a top choice for teams seeking an efficient, intuitive solution to manage customer communication.
Thinking of turning Gmail into your help desk with Hiver? We’ll help you set it up. Contact us to learn more!
Gorgias is a specialized help desk solution built for e-commerce businesses, offering an integrated support platform that consolidates customer interactions from various channels. Designed to cater to small to medium-sized online retailers, Gorgias is particularly suited for brands using platforms like Shopify, BigCommerce, and Magento.
Pros ✅
Cons ❌
Best for: Gorgias is ideal for e-commerce businesses that prioritize seamless support directly within their sales environment. It caters especially well to online stores looking to streamline customer service operations and enhance customer satisfaction without needing a complex setup.
Looking to elevate e-commerce support with Gorgias? Let’s get your team onboarded – contact us for setup support!
Choosing the ideal customer support tool can be challenging, as each option brings unique strengths tailored to specific needs. Whether you’re an e-commerce brand seeking seamless order management, a growing team that values internal collaboration, or a business looking for advanced automation and CRM integration, there's a solution that will best align with your goals.
If you're unsure about which tool is the best fit for your business, we’re here to help. Contact us to discuss your needs in a free 30-minute consultation. Our team will guide you through the options, helping you make an informed choice to optimize your customer support setup.
Selecting the right tool depends on your business’s unique needs. Zendesk, Freshdesk, and HubSpot offer versatile solutions, while platforms like Gorgias specialize in e-commerce.
Yes, many solutions support multichannel communication. For example, Zendesk and Freshdesk handle interactions across email, chat, and social media, while HubSpot and Salesforce Service Cloud offer omnichannel support.
Several tools integrate seamlessly with e-commerce systems. Gorgias, for instance, is popular with Shopify users, while Zoho Desk and HubSpot also offer e-commerce integrations suitable for various platforms.
Many platforms provide free trials or introductory plans, allowing you to test core features. Freshdesk, Zoho Desk, and HubSpot Service Hub all have free tiers or trials so you can explore functionality before committing.
Yes, automation is a standard feature across most platforms. Zoho Desk, Salesforce, and HubSpot offer robust automation options for routing tickets, tagging, and sending quick responses.